Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts

Thursday, March 19, 2009

Are Rebates Worth it?

I recently bought 4GB of memory from a Tigerdirect retail store close to my house. The appeal for this particular brand was simple. I could get "4096MB PC6400 DDR2 800Mhz" RAM for $20.00. Yeah!

First, I have to pay $45.00, the get my $25 rebate. The catch, of course, is the rebate process. I can just picture the execs sitting in a room dreaming up ways to help people loose heart in cashing in on their rebates.

The process begins by going to a CompUSA (really?) web site, typing in the part number I purchased. (This was not easy to find, by the way). So after typing "C13-6082" into the little form, I get a list of possible rebates I could be eligable for depending on the date of my purchase. Once I find my date range, I have to download a pdf document that then instructs me to go to ANOTHER web site to really begin the rebate process. OK.

This web site is happy to send a check for $25 in 8-10 weeks (really?), or in 5-7 days, they'll send me a gift visa or wire me money for a small $3 fee.

No thanks.

I click to get the full rebate of $25, even though the value of the dollar will probably fall enough to make it worth the $22 I am now being offered to get my rebate sooner.

So now, after surrendering my address, phone number, and TWO email addresses (just in case), I am directed to another pdf to print. I then receive an email (at both addresses) featuring these instructions:

  1. Verify all fields on the rebate application including name, address, order number, serial number etc. are filled in completely and the information is accurate. The name and address that appear on your invoice or purchase receipt must match the name and address on your rebate application.
  2. Print out and Sign the completed rebate application. (Your rebate application cannot be processed without your signature)
  3. Attach all required documentation as specified in the rebate application including your invoice and the UPC barcode. Depending on the rebate offer, Serial numbers and other proof of purchase may also be required. The rebated product must appear on your invoice or purchase receipt.
  4. Send your completed and signed application along with all required documentation to the PO Box address indicated on the rebate application. For your convenience the rebate application contains a mailing label with the address preprinted.
  5. Be sure to have your completed submission postmarked on or before the "postmark by" date on your application. This date is usually 30 days from your original purchase date.
Why is the signature so important? If I can produce the serial number, surely all this could be done instantly and online.

I am going to do it all. I am not going to give them the satisfaction of "forgetting" to complete the process, thereby giving them an 80% markup!

The question I have yet to answer, and may never really know for sure: "Is it worth it?"

Friday, March 13, 2009

Chick-Fil-A, the service economy, and your church

In 2005, Janet and I celebrated our 10 year anniversary with the best vacation ever. We saved money for months and months and blew it all in one week. We went on a cruise to the western Caribbean ports on Royal Caribbean. We loved it!

One of the things about cruiselines and high-end vacation places like Disney is that they are selling you an experience. The commodity is more than the boat, the hotel, the beach, the mouse ears, whatever you may be doing. The commodity is actually everything surrounding it.

Our family has become regular Chick-Fil-A customers. Especially on Tuesday nights when with the purchase of a regular "value" meal a kid's meal is free. The restaurant at this location usually has "the cow," a balloon person, face painter, crafts, plus other freebies for the kids. They love it. We enjoy it.

But the thing about Chick-Fil-A, and the thing about its astounding growth in the last few years relates back to the experience it creates for its customers. Consider this:

  • What other restaurants, fast food or otherwise hand out so many coupons for free food?
  • What other restaurants have specific family-friendly weekly nights? I mean more than just "kids eat free," I mean actively giving away desserts, doing fun stuff for kids.
  • Where else can you go to see a cow walking around on two legs?
  • What other fast food restaurant features a hostess that comes out, offers to remove your trash and tray and get you a refill? And no, they don't accept tips.
  • The phrase "My pleasure." In place of "your welcome." I would wager the same consulting firm that trained the Royal Caribbean staff must have also trained the CFA staff. The difference is subtle, but significant. "Your Welcome" implies automatic response. I-say-this because you-said-that kind of thing. It also carries a connotation of "I didn't mind doing that for you." "My Pleasure," on the other hand has much stronger service overtones. It says "I really wanted to do that for you, and I'd do it again."
  • What other fast food restaurant is specifically and intentionally closed on Sundays because it is The Lord's Day?

Finally, the refills. Has anybody encountered a Chick-Fil-A where the soft drink dispensers are available for you to use? I used to think it was a mistake for CFA to not put them out for everyone to serve themselves. Now I am convinced it is intentional. I believe they keep them behind the counter because they want you to come ask for a refill. They want to force the service interaction, and create another opportunity to say "My Pleasure."

So how do the Chick-Fil-A principles apply to our churches? What lessons of service and kindness are Chick-Fil-A stores teaching by example that the church should already know? If a fast food restaurant can exemplify Christian values, stick firmly to biblical principles, and produce a quality product enough to generate a blog post like this, how much more should people be walking away from a gathering of any kind at a church and want nothing more than to come back?




Friday, June 13, 2008

From the office of redundancy office

We had an interesting portion of the afternoon today getting the kids' pictures taken. The photographer was great, the kids were great and they actually seemed to be having fun getting in the various poses and laughing at the photographer's corny jokes.

As we stood around waiting for the pictures to "upload," so that we could choose the prints we wanted (the result of which yielded a customer service experience I don't even want to get into now as a colossal rant would ensue, raging against bad training, under-empowered employees, presumption that the consumers are technology idiots, and frankly a deliberately executed formula to undermine any integrity), I spotted this sign at the desk stating the hours of operation. I couldn't resist and snapped a picture of it with my phone.

Tell me if I'm missing something. Wouldn't it have been easier to just indicate the hours as Monday-Saturday?